WTF is NATSUKASHII?
Dare and find out!
It’s the brand with the portal to another dimension!
Natsukashii is more than a clothing brand—it’s a gateway to unique fashion. Each piece blends nostalgia and artistry, celebrating individuality through limited designs. Dare to be different and discover what sets us apart.
Logo: The Torii
Our logo, the Japanese Torii, symbolises the portal between our real world and the spiritual world. Torii represents the passage between dimensions - a place where one can enter the spirit world and return to the physical world. When you enter through a Torii, you must exit through the same portal to return to the "real world."
This unique typography holds the gates to our story. Step through the portal and explore a new dimension of fashion.
Our philosophy
We are a forward-thinking clothing brand committed to quality, sustainability, limited number items, uniqueness and simple designs.
Limited: To maintain exclusivity and celebrate individuality, we produce only 100 pieces of each design, ensuring every item is rare, special, and a statement of mindful consumption.
Timeless simplicity and unique designs: Our designs blend minimalism with modern aesthetics and underground culture, offering comfort and style for all body types.
Vision: Our vision is to make fashion accessible and inclusive, celebrating the beauty of full-figured garments that fit perfectly and feel unique.
Sustainability: Using mostly organic and recycled materials, we embrace ethical manufacturing to create streetwear that cares for the planet. With every order placed, we plant a tree—together, we’re making a positive impact on the Earth.
Who is behind Natsukashii?
Natsukashii was born from the innate desire of it’s founder to be different, to continuously seek change, and to reinvent himself throughout life’s journey. Tired of the mundane options available on Europe’s busy high streets, he set out to create his own take on fashion by designing everyday garments with his own simple touches. He draw inspiration from Japanese streetwear and the European underground culture, which has always been a representation of non-conformist thinking, and this is where the brand’s focus will always remain.
With the unwavering support and encouragement of his wife, the two embarked on a mission to create streetwear that not only turns heads but also cares for the planet. Their shared vision is to reimagine fashion, crafting everyday styles imbued with thoughtful details and a commitment to sustainability. Both aim to create permanent designs, not fast-changing trends. They chose clothing that will be in a heavy use for many years to come - cornerstones of the wardrobe: a piece you wanna wear every day. Black colour is the most usable and suitable for all occasions and that’s why the clothing of Natsukashii are always black.
